An influencer is an individual who can influence consumer purchasing decisions without actually participating in the transaction. The influencer promotes the products or services of a particular brand through social media sites such as Twitter, Facebook, Youtube, and Instagram.
Studies show that 3 billion users spent more than an hour every day on social media. The high usage of social media has fuelled consumer connectivity, the convenience of social media and other technological advancements have also changed consumer buying behaviour. More than half of consumers currently prefer shopping online. This makes influencer marketing one of the most essential components of any marketing strategy.
Successful influencers are social relationship assets that have a massive online audience and a high level of knowledge and expertise. Businesses rely on the trust, influence, and authority that influencers have on their fans and followers to convert them into customers.
Here are four ways to become a successful influencer:
1. Publish Quality Content
Your success will mainly be determined by the quality of the content you post and how people engage with it. High-quality content helps you to stay authentic, builds your credibility and grabs the attention of your fans.
Just like you would if it was a magazine, release content that is original and exciting. Put out quality relevant content that resonates with your fans and followers. Be sure to include images and videos to make it more appealing. Choose a niche that you enjoy to produce better quality relevant with greater quality.
2. Consistently update your content
To be a successful influencer, you must consistently produce fresh, unique content. Posting fresh consent is critical to your success because people are continually looking for fresh new content. Think about why people bought newspapers every day; because they weren’t looking for last weeks news.
First, your audience looks up to you to remain updated. Second, your client expects you to leverage your fans to build their brand. To achieve this, you need to update fresh, high-quality, relevant content at least once a day.
3.Gather tons of followers
Influence marketing is all about engagement – getting inside your followers’ heads and hearts to purchase a specific brand. So it goes without saying that to be more productive, you need to have a ton of followers. Also, you can only monetize if you have a decent amount of followers.
You can start with the worst followers if you are just starting out to make your account look more appealing, in fact, more than 70% of influencers buy followers when they are starting out. Build your network to have more people following you, than the number of people you follow.
4. Go for sponsorship and advertising
Once you collect a decent amount of followers, you will be able to make some real money by seeking sponsorship from the major brands. It’s important to note that brands only sponsor influencers with a high-engagement level. Make sure you choose a brand that fits with your niche and studies your fans to create relevant content that grabs their attention.